The education market is one of the most competitive and lucrative business sectors. A marketer knows that he must take into consideration a wide variety of marketing factors to be successful.
Many people want to learn how to better market themselves as a tutor, but it’s hard to know what to write about.
Most tutors want to market themselves as skilled, knowledgeable, and competent.
The problem is that those three traits are tough to cash in on in an environment where competition is fierce and everyone is looking for a bargain.
One way to stand out among the crowd is to go above and beyond and provide an exceptional level of service that you can’t find elsewhere.
You can use the following tips to market yourself as a tutor:
1. Get your timing right
The best time to start promoting your services is when there are lots of people who need help in their studies or exams. This means that it’s important to be able to predict what times will be busy so that you don’t waste valuable time trying to find clients at other times.
If you’re not sure whether you’ll be busy during certain periods, try asking colleagues from school or college if they know anyone who might benefit from your skills.
2. Make sure you’re easy to find
The internet has made it easier than ever to find out where people live in order to contact them.
If you want to make sure that potential clients will find you easily, try using Google maps to see what’s close by. This way you’ll be able to target specific areas rather than just general ones.
3. Use social media
Social media sites such as Facebook and Twitter allow you to reach an audience much larger than any other medium could offer.
4. Be creative
Generate an online presence by using online directories, for example, School Guide, which is free for The Tutors’ Association members to advertise with.
It is also really easy and free to create a business page on Facebook. The most important aspect of any marketing campaign is creativity.
If you don’t think creatively you will never succeed. It’s not enough just to say “I’m good” – it has to come across as genuine. Try out different ideas such as:
- A flyer/poster
- An email newsletter
- Social media posts
- Keep Up with technology
Use the power of testimonials – get people talking about you!
Create an online profile and make it easy for students to find your services.
Be consistent: If you want to be effective at marketing yourself as a private tutor, then you need to keep doing what works well for you.
This means being consistently active on social media platforms like Facebook, Twitter, LinkedIn, Google+, Instagram etc., posting content regularly and engaging with other users.
Advertising channels can vary depending on your budget and goals. You may choose to focus more heavily on paid advertising or less heavily on this channel.
- Don’t forget offline methods
Offline methods include word of mouth, referrals, networking events, local newspapers and magazines, flyers, brochures, direct mailings, door knocking, cold calling, and even face-to-face meetings.
- Keep up to date
Keeping your profile updated is a effective strategies to ensure that prospective customers have access to all relevant information about you.
- Don’t give up
Marketing takes hard work but once you’ve got started, you won’t regret it. Tutoring services are one of the best ways to earn extra money without having to leave home.
You should always remember that there are no shortcuts when it comes to making money through tutoring. However, if you put some effort into creating a strong brand identity, you will reap rewards over time.
- Keep learning
There are many ways to learn how to market yourself effectively including reading books, attending seminars, joining forums, watching videos, listening to podcasts, taking courses, participating in webinars, and getting advice from tutoring companies.
How much do you charge to tutor?
In UK, The demand for tutoring is high so I would suggest charging £20 per hour. Professional tutors can earn as much as £50 per hour.
For the average tutor they can expect to earn around £30 per hour.
You must also consider the educational resources you have. This will also determine how can you charge as a private tutor.
For instance, if you only have basic knowledge of English language, you might charge higher than someone who knows advanced level.
What qualifications do you require?
The qualification required depends upon the subject area. For instance, if you’re looking to teach English, you’ll probably need a degree in education or language studies.
However, if you’d rather teach Maths, you might only need GCSE level maths qualifications. For online tutoring platforms, most providers ask their tutors to hold either A levels or degrees.
If you don’t meet these requirements, you could still offer lessons via Skype or FaceTime. These platforms allow you to connect directly with potential clients using video chat software.
Do you provide references?
Most tutoring agencies require tutors to submit letters of reference before offering them a job. References usually come from previous employers or teachers.
Some online tutoring agency are willing to accept recommendations from friends and family members.
If you want to be able to get an interview at any point during the year, then make sure you keep your contact details current.
Are you insured?
Tutoring jobs often involve working alone which means you’ll likely spend long hours teaching students independently.
It’s important therefore that you take out insurance cover to protect against accidents such as slips, trips and falls.
Do you have any effective marketing methods? Because cross-subject tutoring is also a form of marketing, you may find that this type of tutoring requires more creativity and planning than other types of tutoring.
What are the essential tool and teaching styles for smart online tutoring?
Online tutoring has become increasingly popular among students and parents alike because of its convenience and cost effectiveness.
The average student spends between $10,000 and $12,000 per year on private tutors, and many schools offer free tutoring services.
Education community are always searching for new ways to improve learning outcomes and increase engagement.
Online tutoring provides a unique opportunity to reach learners across the globe through digital media.
It allows tutors to work remotely while providing quality instruction to students. Engagement through content creation and interaction with peers helps build relationships and trust.
However, there are several ways to approach online tutoring and it can be challenging to know which method works best for you.
- You should have an interactive website with a clear and simple interface.
- You should use video tutorials to explain concepts clearly.
- You should provide students with lots of practice exercises.
- You should give them immediate feedback on their answers.
- You should allow students to ask questions during the tutorial sessions.
- You should also be able to record every session.
- You should offer different levels of difficulty so that the students can learn at their own pace.
- You should provide real-time grade reports.
- You should provide students’ progress reports.
- You should have a student portal where they can upload their work.
- You should be able to assign homework.
- You should have a live chat feature.
- You should offer free lifetime support.
- You should have a mobile app.
- You should also use interactive tool.
Advantages and disadvantages of the Internet for teaching
There are several advantages and disadvantages associated with using the internet for teaching purposes. Some of these include:
It’s easy to access information about any topic from anywhere around the world.
This means that if you’re looking for something specific, such as an article on a particular topic, then you don’t have to go through tedious searches to find what you need. You just type “topic” into Google and get results instantly.
- There are no geographical limitations when accessing educational resources via the web.
- This makes it possible for people in remote areas to gain knowledge without having to travel long distances or pay high costs.
- Digital tutoring are becoming very common nowadays. It is not only used by children but adults too.
There are various reasons why one would want to take advantage of this service. One reason being that it saves time and money.
- Another reason is that it gives flexibility to those who cannot attend classes due to personal commitments. In addition, it offers privacy and confidentiality.
- Students who study online tend to spend less time studying compared to those who attend traditional classes.
- Students who study online usually do not have to leave home to attend class. They simply log onto their computers and start working immediately after school hours.
- No Internet resources can be a difficult for some learners especially those who are new to technology. This may lead to frustration and even dropout.
Some teachers feel uncomfortable giving assignments over email because they fear cheating. However, most schools now require all assignments to be submitted electronically.
Online education has become more popular than ever before. There are many benefits associated with taking part in online learning programs.
The main benefit is convenience. Students can complete their studies while still maintaining full-time employment. Another major benefit is cost savings.
And to market your self as a tutor always try to give them different level of difficulties so that the students can Learn at their own pace.
A teacher must know how to teach effectively. He/she needs to understand his subject well enough to explain it clearly to others.
The best way to achieve this goal is to read widely and deeply about the subject matter. Teachers often say that reading books helps them better understand subjects.
Reading books will help you develop your understanding of the subject.
A Wife, a mum and a Tutor! I am the Lead Editor at TheTutor.Link & also the Head Tutor there. I love teaching seeing young minds flourish. I also love blogging and sharing my experience on the world wide web.